The latest findings from the UK Gambling Commission (GC) reveal a staggering 95% reduction in the number of VIP and high-value customer (HVC) schemes since the implementation of a new code of conduct in October 2020. The code, which was a result of a consultation between the GC and the Betting and Gaming Council, introduced stricter rules around the eligibility and management of VIP players, leading to a sharp decline in their numbers. Before the code was enforced, there were 42,349 HVCs spread across 22 operators, but by 2024, that number had plummeted to just 1,616 HVCs across 18 operators. This drastic decrease reflects a shift from an average of 1,924.95 HVCs per operator to only 89.77, signaling a significant reduction in the prominence of VIP schemes in the UK’s regulated gambling market. The new code required operators to carry out thorough checks on the betting behavior of players before admitting…Â Read More
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Source: Casino News Daily
